SafeStart add-on · Marketing
AI Rules for Marketing
Keeps AI-written ads, posts, and review requests honest, so your marketing stays within the FTC's rules on fake reviews and endorsements.
AI writes a first draft of an ad or post in seconds, and it can make images and voices just as fast. The trouble starts when a draft makes a claim you can't prove, a review isn't real, or an image uses someone's face without asking.
None of that is new, but AI makes it faster and cheaper. This add-on gives you eight clear rules and the checklists to follow them.
14 pages · Works with the SafeStart Kit
Includes one year of free updates. Renew later for $19 a year if you want them.
Every fact is checked against official sources. Sources listed in each guide.
Pending review by an independent industry expert.
What's inside
What's inside, and what each part does
A 14-page PDF with rules, checklists, and forms you can use the same day.
Eight marketing rules
Ready to copy into your one-page AI policy, with a named marketing owner who signs off.
Reviews and testimonials
What the FTC's rule on fake reviews bans, a review request checklist, and how to reply to reviews with AI.
Endorsements and disclosures
What counts as a connection, weak and better disclosures, and a checklist for creators and influencers.
Claims you can prove
Words to check in every AI draft, and a claims proof log to keep the evidence on file.
AI images, video, and voices
What you can own, when you need permission for a real face or voice, and a sign-off sheet.
A likeness consent form
For staff, customers, or anyone whose face, voice, or name appears in your marketing.
Requests to copy and paste
Ready-made AI requests for marketing work, and a one-page marketing checklist.
Is it right for you?
Who it's for
Written for
- The owner or manager who writes or approves marketing
- Staff or contractors who post on social media for the business
- Anyone who uses AI tools to make images, video, or voice
- Outside agencies or freelancers who create content for you
Works with SafeStart
- Built to sit on top of the AI Policy Handbook in the SafeStart Kit. It builds on SafeStart's acceptable use rules, data rules, and approved tool list.
- It points back to the handbook instead of repeating it, so keep it handy.
- No SafeStart Kit yet? It is $99 for all five guides.
Pricing
One price for your whole company
AI Rules for Marketing
$19 includes one year of updates
- 14-page PDF
- Eight rules to add to your AI policy
- Checklists, forms, and a one-page checklist
- Company-wide license
- Includes one year of free updates. Renew later for $19 a year if you want them
Refunds: If the add-on isn't what this page describes, email hello@terrapilgrim.org within 30 days for a full refund.
License: share it across your company. No resale or republishing.
Updates: Free updates for the first year. After that, we'll email you a reminder, and you can choose to renew updates to what you bought for $19 a year. Nothing renews automatically. If you don't renew, you keep everything you already have. Updates are released as needed and at least quarterly.
See a mistake on this page? Report a correction. Fixes are listed in our corrections log.